Managed Services Provider
Aura
Platforms: Amazon Connect, Avaya, Five9, Genesys Cloud …
About Aura
Aura is a specialized managed UC/CC/CX services firm with 10 professionals delivering implementations and managed operations across the Americas and internationally, with billing available in Singapore, the United Kingdom, and the United States. Despite its boutique size, Aura carries exceptional platform breadth — implementing and managing Amazon Connect, Avaya, Five9, Genesys Cloud, Lumen, Microsoft Dynamics 365, Microsoft Voice, Natterbox, Zoom Contact Center, Zoom Phone, Cisco Call Manager (manage only), and RingCentral (manage only).
Workforce Management Depth
Aura implements and manages a full WEM stack including Calabrio, Five9, Genesys, NICE, SuccessKPI, and Verint — the broadest WEM platform coverage in this comparison. This depth of workforce management capability is essential for organizations running complex contact center environments where workforce scheduling, adherence, and quality management require active expert oversight rather than self-service configuration.
CRM Integration Expertise
CRM integration expertise covers HubSpot, Microsoft Dynamics, Salesforce, ServiceNow, and Zendesk — critical for law firms that need their communications infrastructure tightly integrated with matter management, client relationship, and case management systems. Aura implements and manages Microsoft Copilot for CX AI, positioning the firm as a strong partner for organizations within the Microsoft ecosystem.
AI and Professional Services
AI services available as add-ons include AI Readiness & Strategy, AI Monitoring and Ongoing Development, Advanced Analytics, Custom Development and API Services, CX Architecture Design, Disaster Recovery Planning, and Technology Roadmapping. Standalone services cover discovery, integration, license and telecom management, porting, project management, and training.
Government Credentials
Aura holds government contract vehicles with CaraHsoft, Cloud Star Alliance, Texas DIR, and TX-RAMP — making the firm a credible partner for law firms engaged in government sector work requiring procurement through state or federal contract vehicles. With no minimum deal size (typically 50+ employees), Aura is accessible to organizations of meaningful scale. RFP responses are available.
Ideal Customer Profile
- Law Firms
- Healthcare
- Government (Texas)
- Mid-Market Enterprise
Government Contract Vehicles
CaraHsoft, Cloud Star Alliance, Texas DIR, TX-RAMP
Key Differentiators
Broadest WEM platform coverage in segment (Calabrio, Five9, Genesys, NICE, SuccessKPI, Verint); strong CRM integration depth (HubSpot, Dynamics, Salesforce, ServiceNow, Zendesk); Texas government contract vehicles (DIR, TX-RAMP); no minimum deal size
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