truCX

truCX is a boutique CX AI advisory firm with two principals, operating at the high end of the strategic advisory market. With a minimum engagement of $10,000 NRC for professional services and $25,000 MRC for managed services, truCX is explicitly positioned for organizations requiring senior-level AI strategy and CX architecture guidance — and prepared to invest accordingly.

Advisory Focus

truCX's practice is built around AI Readiness & Strategy for CX — the design-level work of determining how artificial intelligence should be integrated into customer experience operations. The firm also offers AI monitoring and ongoing development services, advanced analytics and business intelligence, data and knowledge management, disaster recovery planning, discovery services, and technology roadmapping as add-on engagements. These are not platform management services; they are strategic advisory engagements led by experienced CX practitioners with deep domain expertise.

The Two-Principal Model

truCX's model reflects a deliberate choice to operate as a high-touch advisory practice rather than a scaled managed services organization. Clients engage truCX for its intellectual property and strategic perspective — not for a large support desk or multi-platform management capability. This means every engagement involves direct access to the firm's senior practitioners, with no account manager intermediary between client leadership and advisory expertise.

Law Firm Relevance

For legal organizations with mature IT leadership that need expert guidance on CX AI strategy — how to evaluate AI vendors, design AI-enabled client communications workflows, and build organizational readiness for AI adoption — truCX's advisory model offers a precise engagement structure. The high deal minimums signal a mutual expectation of senior-level engagement and significant organizational transformation work.

Microsoft Dynamics is the ITSM platform supporting truCX's internal service management. Operations serve the U.S. and Canada. RFPs are not accepted, consistent with the firm's advisory model.